Pay per click advertising is a service that gives any business the opportunity to place an internet ad on the top of the Search Engine when a user searches a term or keywords.
Pay Per Click (PPC) – is a process of bidding for keyword or search terms and is developed by Google. Prices are dictated by market demand. You bid an amount for a term and you pay price per click when someone searches and clicks on your ad, prices are determined by ad quality, ad placement, market competition.
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